"A Basic Guide To Boosting Your Business With Paid Search"
Paid search is an exclusive service provided by the widely
used search engines. Search engines like Google have introduced the service named
"AdWords" which falls under this category named paid search.
Now how does this exactly work?
Keywords are what we use to find our desired results on
Google.
For example, If suppose you are looking for a website design
company to built a comprehensive website for your business.
So what do you do?
You get on Google
then you search for say "website designing
company" or "website designing company list" or "affordable
website design company" or " website design services required"
Now all these are called keywords.
Now what Google does is, it sells or often auctions these
keywords to buyers on a PPC ( pay per click ) module.
Now what good does this do for the buyer?
Say the buyer is a website design company.
Now this company has purchased all those 4 keywords from
google.
No what happens is> When you type in those keywords,
google will display the name of that company with "rich snippets"
including company details and a link to their website.
Now, this way that company gets directly connected an
anonymous client which might not be possible to reach.
Plus, the company website drives in more traffic and
increases its chances of sales conversion.
In the end, paid search service offers you, better yet
ensures you maximum exposure, greater amount of traffic and possible spike in
your sales!
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