"15 Free Content Marketing Tools To Make Your Life Easier"

You might have heard about them or not, but they sure come in handy!

Here is a list of a few tools and their benefits:

1) Storify: What it does for you?

It gathers different social media elements say on a chosen topic which it then presents in one eloquent format on the website.

2) SlideShare: You can view, upload, and share the info-graphic slide that you have created in the form of presentations with audiences across the internet.

3) Quora: Lets you ask questions and receive answers to them. Now this can prove as a great tool for content marketers to discover the kind of questions their demographic seeks and accordingly answer them which leads to your indirect promotion.

4) Paper.li: Lets you create your own online newspaper featuring content, photos, and videos from across the web based on your favored topics. Once you have done that, you have got your own online newspaper which you can promote via different mediums on the web.

So these are a few tools that can really help your online business/ brand to reach out to a maximum audience just through quality content.

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"A Basic Guide To Boosting Your Business With Paid Search"

Paid search is an exclusive service provided by the widely used search engines. Search engines like Google have introduced the service named "AdWords" which falls under this category named paid search.

Now how does this exactly work?

Keywords are what we use to find our desired results on Google.

For example, If suppose you are looking for a website design company to built a comprehensive website for your business.

So what do you do?

You get on Google

then you search for say "website designing company" or "website designing company list" or "affordable website design company" or " website design services required"

Now all these are called keywords.

Now what Google does is, it sells or often auctions these keywords to buyers on a PPC ( pay per click ) module.

Now what good does this do for the buyer?

Say the buyer is a website design company.

Now this company has purchased all those 4 keywords from google.

No what happens is> When you type in those keywords, google will display the name of that company with "rich snippets" including company details and a link to their website.

Now, this way that company gets directly connected an anonymous client which might not be possible to reach.

Plus, the company website drives in more traffic and increases its chances of sales conversion.

In the end, paid search service offers you, better yet ensures you maximum exposure, greater amount of traffic and possible spike in your sales!

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"How to Determine if a particular Social Network Is Right for Your Brand"

#SocialMedia, hands down is the right platform to promote your product in this 21st century. Why you ask? Well there is not a single reason, but over a dozen of them.

Firstly, the exposure on these platforms is unparalleled

Secondly, the diverse demographic

Thirdly, numerous modes of promotion like video, pictures etc

and many more reasons

But with this volatile and ever growing market puts all of us in a dilemma of " Which one to go for? "

To answer that questions you need to consider the following points:

1) What demographic do you want to target?

Say between the age of 16-21, then #Instagram or twitter should be wise to use

2) How do you want to promote your brand

Say if you want to promote via pictures then #Instagram it is, say videos then #vimeo or #youtube it is!

3) How much are you willing to spend?

Each platform offers different premium services at different costs

Considering these above mentioned points you should devise you marketing strategy and you are a good to go.

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